When Robert Evans Used Lucite to Make a Statement
In a legendary Hollywood pitch, Robert Evans used a custom Lucite block to make a statement. It wasn’t about the material—it was about the message. And that moment mirrors how deal toys evolved in finance.
The Origins of Deal Toys
Long before modern finance, people were already marking deals with meaningful objects—silver plates, tokens, clocks. This impulse to make success tangible is centuries old. Today, we call them deal toys.
Start with the Story
At Polaris Custom Awards, every custom deal toy begins with one powerful question: “Can you tell me a little about the deal?” Before we talk numbers or timelines, we focus on the story behind the transaction. Whether it’s an M&A closing, a fund launch, or a major real estate deal, that story guides the design — from Lucite blocks and crystal tombstones to 3D models and custom silhouettes. This post explores how asking the right question leads to more meaningful financial tombstones and lasting deal markers.