When Robert Evans Used Lucite to Make a Statement

Hollywood Meets Lucite: How Robert Evans Used a Deal Toy to Sell a Vision

Lucite has been used to mark financial milestones. But sometimes, it does something even bigger—it tells a story.

In the early 1970s, Hollywood icon Robert Evans, then the head of Paramount Pictures, walked into a pitch meeting holding a Lucite block.

Inside it? A symbol of the Paramount brand. Bold. Clean. Iconic.

He didn’t lead with data. He didn’t open with a slide deck.

He simply held up the block and spoke. And in that moment, the Lucite wasn’t a prop—it was the story.

That block helped seal a deal by capturing what Paramount meant. It made the abstract tangible. The message was clear: this is who we are, and this is what we represent.

It’s the same reason deal toys matter in finance today.

Yes, they commemorate a transaction. But at their best, they also reflect identity, culture, and intention.

Given the big news from Paramount in the last week or so, it bears considering just how important branding really is.

At Polaris, we don’t just produce Lucite awards—we help you distill the essence of a deal into something you can hold. And like Evans did, we make sure the message comes through—loud and clear.