The Power of Craft

Why Thoughtful Design Matters

Most people assume a deal toy is just a glass block. We know it is much more than that.

A well-crafted commemorative is a physical story. It reflects the strategy, collaboration and effort behind a transaction; it connects the people who made it happen; and it becomes a reminder of a milestone that mattered.

That is why generic awards feel disposable. They miss the story. They overlook the people. They treat a moment of real achievement as interchangeable. When we hear executives say they have thrown out years of plain awards, it is not surprising. Those pieces were never built to mean anything.

A bespoke deal toy does the opposite. It captures the narrative behind the deal, the value created, and the identity of the team. Materials, shape, composition and branding all work together to create something clients want to keep on their desks for years.

This is the philosophy behind our new visual guide, The Power of a Well-Crafted Deal Toy, now published on our website.
You can view it here:
👉 https://www.polariscustomawards.com/the-power-of-deal-toys

The guide walks through:
• Why generic awards are forgotten
• How thoughtful design creates lasting impact
• The role materials play in storytelling
• Why direct collaboration with a creative partner produces better results

It also highlights how we work: clients collaborate directly with our designers, not sales reps. The people shaping each piece are the same people who understand how it will be produced.

For those who use LinkedIn, we introduced the same concept with a short carousel version of the guide. You can see that post here:
👉 The Power of a Well-Crafted Deal Toy

At Polaris, our goal is always the same. Whether a deal came together in weeks or took years, we believe the recognition piece should reflect the work, the challenge, and the achievement. It should be crafted with intention, not chosen from a template.

If you have upcoming closings and want a piece that tells the real story, we’re always here to help.

Want to learn more about deal toys? All you need to know is in our Deal Toy Hub

Questions for the Deal Toy Experts? Our FAQ has the answers

Ready to get started? Send us what you have and we’ll map the fastest path