Why Every Deal Deserves a Marker

In every industry, closing a deal marks more than the end of a process: it’s the beginning of a new partnership. Yet so often, that moment passes without a lasting symbol. That’s where the deal toy (we like to call it a deal marker) comes in.

These custom pieces, often made of Lucite, crystal, or mixed materials, capture something intangible: the collaboration, creativity, and trust that made the deal possible. Long after the press release fades, a well-designed deal toy continues to tell that story, not just for the client, but for everyone who helped make it happen.

At Polaris Custom Awards, we’ve seen firsthand how these markers deepen relationships. When clients receive a piece that reflects their company’s identity and the spirit of the transaction, it becomes a conversation piece, a reminder of what the teams accomplished together. It’s more than recognition - it’s a bridge to future business.

And this isn’t a new idea. The tradition of commemorating deals dates back decades, beginning with printed “tombstones” in financial newspapers and evolving into the sculptural art forms we create today.

For a deeper look at the history of deal toys, see the recent article on LinkedIn written by John Hathaway, our own Deal Toy Expert.

The best deal toys do more than look impressive. They convey meaning, craftsmanship, and care, the same qualities behind every successful deal. Every transaction has a story. Every story deserves to be told well.

Want to learn more about deal toys? All you need to know is in our Deal Toy Hub

Questions for the Deal Toy Experts? Our FAQ has the answers

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