John Hathaway

Experience from concept to factory floor.

John has worked directly with Lucite, crystal and resin factories across North America, Europe and Asia. That firsthand experience informs how he evaluates materials, production methods and the details that determine the finished piece.

From 1999 to 2023, he led creative teams and studios in New York, London and Hong Kong, producing work for banks, private equity firms, pharmaceutical companies and other corporations.

At Polaris, John works with clients and the creative team from the initial brief through production. The aim is to develop an idea that belongs to the achievement and make it work as a physical object.

Find the idea worth remembering.

A deal toy should do more than hold transaction text. It should capture a defining idea, image or detail—and give that idea a clear physical form.

Every element needs a reason to be there. Materials, imagery, typography and dimensional components should work together. Knowing how a piece will be made helps preserve the concept through prototyping, finishing and assembly.

Selected insights.

Writing for the industry.

John has contributed to GRAPHICS PRO on recognition design, language and deal markers.