Inside the Deal Toy Design Process

To most people, a deal toy appears at the end of the transaction.

But the real work begins long before that.

Designing a custom deal toy is a process that sits somewhere between industrial design, sculpture, and storytelling.

It usually begins with a conversation.

What was unique about the deal?
What industry does the company operate in?
What visual elements define the story?

From there, the design evolves through sketches, references, and conceptual models. Sometimes the inspiration comes from architecture. Sometimes from products, machinery, or landscapes tied to the business itself.

The goal isn’t to create something decorative.

It’s to create something meaningful.

A well-designed deal toy should communicate the essence of the transaction even before you read the text on the plaque.

That’s when the object starts to feel less like an award and more like a miniature piece of art direction.

And when the process works, the final piece tells the story instantly.

Want to learn more about deal toys? All you need to know is in our Deal Toy Hub

Questions for the Deal Toy Experts? Our FAQ has the answers

Ready to get started? Send us what you have and we’ll map the fastest path