At Polaris Custom Awards, every custom deal toy begins with one powerful question: “Can you tell me a little about the deal?” Before we talk numbers or timelines, we focus on the story behind the transaction. Whether it’s an M&A closing, a fund launch, or a major real estate deal, that story guides the design — from Lucite blocks and crystal tombstones to 3D models and custom silhouettes. This post explores how asking the right question leads to more meaningful financial tombstones and lasting deal markers.