Polaris / Knowledge Center
Ideas behind the objects.
Design judgment, material knowledge and a clearer path to your next project.
Explore practical guides and perspectives on custom deal toys, financial tombstones and recognition. Start with the essentials, then go deeper into the decisions that shape the finished piece.
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From the studio
Articles & perspectives
Browse the latest writing below. For current project estimates, use our planning guide; dated market commentary reflects its publication period.
How Tombstone Ads Gave Rise to the Modern Deal Toy
Before deal toys existed, there were tombstone ads—plain, regulated newspaper notices that quietly changed how Wall Street marked deals. This was the first step toward the modern financial tombstone.